Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy-to-follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your realtor once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Price Strategy

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 6: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 7: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your realtor to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Testimonials

Bryan K.

Bryan K.

I was a first-time home buyer so I reached out to Jessica on Zillow while I was still living in Germany. Being stationed overseas with the military I thought buying a house from abroad was going to be a nightmare, I couldn't ha...
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Jackson T.

Jackson T.

Jessica was an amazing Realtor®- we couldn't have asked for better. This was our first home buying process, and so while we knew what we were looking for, we didn't quite know what the process entailed. Jessica helped us from d...
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Scott G.

Scott G.

Brandon and Missy helped us sell our home in 2020. Having had some rough experiences with shady agents in the past, it was a breath of fresh air working with this team. Brandon is honest, caring, and extremely intelligent when ...
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Buyer

Buyer

Jessica recently helped me purchase a loft in St. Louis. She is very professional, and responsive and went the extra mile for me. I live in CA and due to COVID, couldn't travel to St. Louis during the process. Jessica was so he...
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Seller

Seller

We have worked with Brandon to both purchase and sell a home and have had great experiences on both sides. He is very knowledgeable about the process and has great communication to help his clients along the way. He listens to ...
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Alex S.

Alex S.

Brandon has been through several transactions with me - many of which were unusually complex. Time and time again Brandon has gone above and beyond to keep deals moving quickly, and smoothly, and to get the job done. From inspe...
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David C.

David C.

My wife and I are so pleased with Brandon as our Realtor®. We moved to St. Louis in April right after everything shut down, and Brandon helped us find the perfect place for us in just a couple of weeks. His knowledge of St. Lou...
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Buyer

Buyer

Incredible experience working with Jessica. Her knowledge of the St. Louis area as well as the ins and outs of home buying was absolutely outstanding. We traveled all over the place and Jessica was there every step of the way, ...
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Dan F.

Dan F.

Brandon is phenomenal! He listens intently, asks questions to ensure understanding, and describes the process very clearly. He knows the trade well and can be trusted to give sound guidance based on data and thorough analysis. ...
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Amy T.

Amy T.

Jessica is great to work with! She helped us think of all the little things and was available to us every step of the way! We were very specific in what we were looking for in a new home and she was relentless in finding homes ...
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Jackie

Jackie

I originally called Brandon to look at a townhouse and he responded very quickly. After talking to him at the showing, my spouse and I decided to continue to work with him and his associate. I guess the best thing you could say...
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Tiro C.

Tiro C.

Brandon was wonderful to work with. He is honest and upfront with information. He was there with us at a family meeting, answering questions. He has a positive attitude and a friendly demeanor. As the seller of a property, he w...
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Buyer

Buyer

Jessica was wonderful to work with. Very helpful and was always available to answer all of our questions and concerns. She walked us through every step of our purchase of a short sale from a fairly unresponsive lien holder and ...
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Megan H.

Megan H.

Jessica was a delight to work with. She was flexible, knowledgeable, and worked every day to find us the right home. She truly understood our goals and helped us every step of the way. I definitely recommend working with Jessic...
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Buyer

Buyer

Brandon and Missy are both professional and a joy to work with! They honored our budget and helped us find and explore houses until we found our little home. Would love to do business again with them in the future when we decid...
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Buyer

Buyer

We were in need to find a home quickly. Brandon spent all day with us and showed us appropriate prospects in a variety of neighborhoods. We were able to pick our home and get our bid in a competitive market. I would definitely ...
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Linda H.

Linda H.

Brandon went what I consider over and beyond, helping me find specialized inspectors at a moment's notice, making sure agreed improvements were done timely, and being very upfront. I would recommend him highly.
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Mark A.

Mark A.

Brandon was an exceptional Realtor®. The process was smooth even with how hot the market is. There was great communication throughout and I can't imagine us choosing anyone but Brandon for our next home!
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Rob

Rob

Jessica was great! She not only helped me sell my house in the city of St. Louis but helped me find my perfect house in the high-demand school district of Lindbergh!
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Buyer

Buyer

Brandon and his team were so amazing to work with. They were super knowledgeable about the current market and made us feel comfortable during the whole process.
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