Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy-to-follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Make Sure You're Ready to Sell

You shouldn’t base your decision to sell your home on market conditions—only your personal situation and finances should do that. We will gladly sit down with you to do everything from estimating your home's value to discussing potential solutions. 

Top Signs You Are Ready to Sell

Your Life Has Changed - For whatever reason, your home no longer fits your needs. Everything from needing to be in a different location, to needing more room, to needing fewer stairs, and everything in-between can mean it is time to make a move.

You’re Emotionally Ready - Are you ready to leave the place where your family made memories? Are you committed to keeping your home ready to show for weeks or even months? Are you ready to hear the reasons why potential buyers think your home isn’t perfect?

You Can Afford to Sell - There are costs associated with moving, buying, and getting your home ready for market. Whether you’re sizing up or down, make sure you know how you will pay for your next home. A top notch real estate agent will help you do this.

Your Home is Worth More Than You Owe - Selling a home that’s worth less than you owe is expensive. Breaking even on your home sale is better, but it’s still not ideal. If you’re in either situation, make sure you’re moving for the right reasons and that you have an excellent plan in place.

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Step 2: Determine Price Strategy

There are many important factors to consider in determining a competitive list price for your home, such as location, condition, age, supply and demand, as well as local market conditions.

It will also be valuable to conduct a Comparative Market Analysis (CMA) - a detailed report that compares your home to nearby homes that are on the market or were recently sold. We also happen to be really good at them. If you have a truly unique property, you may also choose to have a professional appraisal of your home conducted in advance.

Understanding what the market will pay is a critical piece of the puzzle and will help us work with you to strategically price your home. 

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Step 3: Get Market Ready

Preparing your home to sell can make a big difference in what a buyer is willing to pay for it. Depending on the condition of the home, there are three key considerations: maintenance and repairs, renovations and upgrades, and staging. We will help you decide what does and does not need to be done... and then help you do it.

Getting market-ready may include a variety of tasks, from reducing clutter and fixing maintenance concerns to updating paint colors and addressing landscaping needs. It may also be advantageous to have the home professionally staged.

The focus of this process is to prepare your home to make a great impression and invite the most attractive offers possible. If your house looks its absolute best, buyers will be more motivated to shower you with competitive offers. 

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving potential buyers to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks.

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Step 5: Accept an Offer

An offer - sometimes multiple offers - will be made by a buyer, which you may accept, counter, or reject. If a counter is made, we will enter a period of negotiation until an agreement is reached by all parties or you choose to reject the latest counter. Negotiations can involve many factors, including settling on a sale price, concessions and financing. Once all parties reach an agreement, you will officially be under contract!

Pay close attention to these items:
• Purchase price
• Closing date
• Contingencies

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Step 6: Get Ready to Close

Once you have accepted an offer it becomes an executory contract. That means both parties still have obligations and duties that must be completed to get to closing.

Your buyer may have contingencies allowing for them to have it inspected, surveyed, and appraised. You may have municipal, county, or fire district inspections to pass prior to closing.

In some cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date.

We will also work with you to coordinate, schedule, and complete all duties required of you in the contract, including gathering all paperwork, lien waivers, and more that the title companies and lender may require. 

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Step 7: Close

Prior to closing, the buyer’s lender (if they have one) will provide final confirmation they are approved to close. The title company will provide a closing disclosure which outlines everything that needs to be paid on closing day. Pay attention to the parts that show your share of the fees, your mortgage payoff amount and any portion of the buyer’s closing costs you agreed to pay (seller concessions).

At closing, you will sign the paperwork required to complete the sale either electronically or in person. This process typically takes an hour or two. Once the paperwork is signed by all parties, your title company will wire the net proceeds of the sale to your bank account, and your home will officially be sold!

Congratulations!

After signing the final paperwork to complete the sale, title will convey to the new owner and any proceeds will be wired into your account. If everything goes smoothly, you will most likely receive your funds the very same day.

Testimonials

Rob

Rob

Jessica was great! She not only helped me sell my house in the city of St. Louis but helped me find my perfect house in the high-demand school district of Lindbergh!
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Seller

Seller

We have worked with Brandon to both purchase and sell a home and have had great experiences on both sides. He is very knowledgeable about the process and has great communication to help his clients along the way. He listens to ...
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Dan F.

Dan F.

Brandon is phenomenal! He listens intently, asks questions to ensure understanding, and describes the process very clearly. He knows the trade well and can be trusted to give sound guidance based on data and thorough analysis. ...
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